You have an early morning flight to catch at 4am and you are running late. Waiting anxiously for that cab to arrive with your bags packed, your eyes are glued to the watch and the time keeps on adding up. You wish for a service where the cab pops up in front of your eyes when you require it. That is the principle behind on demand scheduling service. What Uber, Lyft and other cab hailing app offers, is on-demand service, where you will have to wait for that cab to arrive after pushing that “book a cab” button. What Uber is rolling out is an online scheduling app, where you can schedule your cab for that important meeting or interview months, days, hours or even minutes in advance.
Welcome to the era of on demand scheduling and booking service
On demand software service in cab rides, beauty and massage services, laundry etc. deals with requesting that service at that moment and then patiently waiting for it to arrive depending on the traffic and demand prevalent at that time. On demand scheduling lets us schedule our service in advance and eliminate our waiting time. The service appears according to the time, date and location which we had scheduled beforehand.
Business Appointment Scheduling
On demand schedule service on Uber
Let us discuss the case study about how this on demand schedule service works in Uber. The on demand schedule service was not tested for the first time by Uber, but by its rival Lyft. However, at the testing phase Lyft had the problem of charging passengers as they were dealing with the dilemma regarding surge pricing. After Lyft announced about their testing of scheduled rides, Uber announced the roll out of this fully fledged service to its customers, which was first introduced in Seattle.
According to Uber, customers can schedule a ride from 30 days to 15 minutes in advance. Surge price applies to this service depending on the time of ride and not on the time of request of service. After tapping on your preferred vehicle view- Uberx or Ubergo, users will get the option of scheduling the ride from 15 min to 30 days in advance. They will have to set the pickup time, date, location and destination and confirm the upcoming trip. At the time of scheduling, users will only see the base fare of the ride. Uber will send reminders, 24 hrs and 30 minutes in advance about the upcoming journey. Passengers will be able to alter the details up until 30 minutes prior to the scheduled pickup time. They can also cancel the service if the cab is not already on the way and won’t be charged a penalty. Surge pricing depends on real time calculations. When the cab is on its way, passengers will get a notification whether surge pricing applies depending on the demand at that time. After getting to know whether surge pricing applies, users can choose to cancel the ride within a time frame of 5 minutes. After the duration of 5 minutes, users will be charged normal cancellation fees if they cancel it.
From the driver’s end, on demand schedule service remains a normal trip. Uber sends the ride request to the nearest driver in the vicinity of your location, who is heading your way, and also takes into consideration traffic and the estimated time of arrival. The driver’s likelihood of accepting the ride request is also taken into consideration.
Why should companies move away from traditional scheduling services?
Organizations spend myriad amount of dollars for setting up a customer base and tapers it in a moment with poor after sale maintenance. The dominant universal brands are successful as they give priority to customer satisfaction by delivering a transparent service and giving them the chance of expressing their view. The service industry is undergoing a metamorphosis where enterprises are looking out for ways to maximize its profit, reduce operative cost and assurance of quality to customers. The roving field industry such as cab services, food delivery services, massage services are integrating all-inclusive management and scheduling facility with their labour pool in the field and real time scheduling availability to end customers. There is online makeup booking app software, hairstylist booking software, carpenter booking software etc. Most small and medium companies were not able to take up this innovation earlier due to limitation in planning, strategy and engineering. Now they have incorporated these offerings successfully with the help of third party companies who looks after their technological advancement and customer satisfaction. The on demand scheduling service works as a loop which begins when the customer registers for a service and ends with successful completion of this request and customer satisfaction.
In this technology, customers can track their self service request and consignment on any mobile application, public gateway and websites. In traditional scheduling service it is not the waiting time for arrival that damages the company reputation, but the anxiety arising from the incognito nature about its arrival. Customers want the freedom to choose the arrival time, service giver, knowledge about their waiting time and location of the service giver. The transparency and real time availability of these services at the palm of our hands has made us lazy and impatient, and any organization not shifting towards this new standard makes them outdated.