The Best Practice Guide for URLs

URLs form the basic building block of every business that has a web presence. The structure of a URL matters a lot to SEO. Here is a list of best practices that one can consider when creating a URL.

  • The most important advice from Google is to keep your URL structure simple and readable. The URL should include sentences and words that are logical and readable for human beings rather than confusing numbers and letters. This helps in a URL being remembered easily in case one needs to type it or refer offline.
  • It is advisable to make your URL in lower case letters. If you have a UR in capital letters, convert them into lower cases, an exception being when you have different pages of the same name.
  • To increase readability of URLs, use punctuation marks such as hyphens instead of using underscores.
  • Until a URL makes sense to the human brain, it can continue to have stop words such as a, an etc.
  • A good SEO practice is to ensure that the keywords for the page are near the front of the URL. However, it still needs to be readable and not just stuffed keywords.
  • It is not necessary to match your headline with that of the URL. In fact, varying the headline from the URL gives it a chance to be more concise.
  • It is better to use a single domain or a subdomain. The chances of a blog performing better if it is altogether on a root or one subdomain. The Rankings of such blog are also suggested to go higher.
  • It is a good practice to use verb stem in URLs. For instance, instead of using the term ‘smearing’, the term ‘smear’ should be used.
  • Avoid using overly complex URLs with multiple parameters. This can cause an issue with Googlebot since there will be too many URLs with similar content.

Ways of fixing URL issues

Google recommends these solutions to fixing URL issues.

  • Instead of using session IDs in URLs, use cookies.
  • Use a robots.txt file such as dynamic URLs or URLs generating search results to block Googlebot’s access to few URLs.
  • Trim unnecessary parameters to shorten URLs
  • Add a no follow attribute to links so that dynamically future calendar pages are ceased, if you have an infinite calendar to your site
  • Broken relative links often cause hindrance. Check your sites for such links

There are some of the best practice tips or URLs.

How To Increase The Number of People Who Find and Read Your Product Review

After you’ve written a product review and published it on your website one of your goals is to get people to find it, read it and then click on your link to purchase the product that you’re reviewing. In this article I’m going to tell you a way of getting more views of your product review, that is more people finding your review and more people reading it.

If more people are finding your review and more people are reading it, then of course your click through rate will increase as well as your sales.

The best decision that you can make about reviewing products is to write out a complete list of all the best features of that product, then cover all of them in your review. You will get better results by starting with all of the most popular features, that is features that people are actively searching for online. Write out the popular features first, then complete the rest of your list.

So, how do you determine what the most popular features are of a product that you
are reviewing?

First of all you should check the vendors website, or the manufacturer and check to see if they have an advertisement which they use for promoting that product. If they do, then make a list of the features that they are using in the advertisement. I always presume that if they have included those features in their advertising then they must have determined that those features are going to be popular with the consumer.

Another place to look is the sales page, one of the many components they list on a sales page are feature of the product, alongside the benefits of each feature. Make a list of those features too, note that sometimes those features are listed in the order of importance, or what has been deemed as important to the consumer.

Check other reviews of the product by using the search engines and when you find them pay special attention to any comments that have been made on those pages. Make a note of any features which are being repeatedly mentioned, what are they excited about in the product, what are they saying about the product? Ask yourself these questions as you are reading through.

Once you’ve determined what the best features are then you can begin to write your review of those features knowing that they are the most important features to the people who are going to be buying the product.

Doing this will give you a better chance of people finding your review in the search engines because you have covered what they are searching for in your review.

Why You Need an Online Booking for Your Service Business

You have an early morning flight to catch at 4am and you are running late. Waiting anxiously for that cab to arrive with your bags packed, your eyes are glued to the watch and the time keeps on adding up. You wish for a service where the cab pops up in front of your eyes when you require it. That is the principle behind on demand scheduling service. What Uber, Lyft and other cab hailing app offers, is on-demand service, where you will have to wait for that cab to arrive after pushing that “book a cab” button. What Uber is rolling out is an online scheduling app, where you can schedule your cab for that important meeting or interview months, days, hours or even minutes in advance.

Welcome to the era of on demand scheduling and booking service

On demand software service in cab rides, beauty and massage services, laundry etc. deals with requesting that service at that moment and then patiently waiting for it to arrive depending on the traffic and demand prevalent at that time. On demand scheduling lets us schedule our service in advance and eliminate our waiting time. The service appears according to the time, date and location which we had scheduled beforehand.

Business Appointment Scheduling

On demand schedule service on Uber

Let us discuss the case study about how this on demand schedule service works in Uber. The on demand schedule service was not tested for the first time by Uber, but by its rival Lyft. However, at the testing phase Lyft had the problem of charging passengers as they were dealing with the dilemma regarding surge pricing. After Lyft announced about their testing of scheduled rides, Uber announced the roll out of this fully fledged service to its customers, which was first introduced in Seattle.

According to Uber, customers can schedule a ride from 30 days to 15 minutes in advance. Surge price applies to this service depending on the time of ride and not on the time of request of service. After tapping on your preferred vehicle view- Uberx or Ubergo, users will get the option of scheduling the ride from 15 min to 30 days in advance. They will have to set the pickup time, date, location and destination and confirm the upcoming trip. At the time of scheduling, users will only see the base fare of the ride. Uber will send reminders, 24 hrs and 30 minutes in advance about the upcoming journey. Passengers will be able to alter the details up until 30 minutes prior to the scheduled pickup time. They can also cancel the service if the cab is not already on the way and won’t be charged a penalty. Surge pricing depends on real time calculations. When the cab is on its way, passengers will get a notification whether surge pricing applies depending on the demand at that time. After getting to know whether surge pricing applies, users can choose to cancel the ride within a time frame of 5 minutes. After the duration of 5 minutes, users will be charged normal cancellation fees if they cancel it.

From the driver’s end, on demand schedule service remains a normal trip. Uber sends the ride request to the nearest driver in the vicinity of your location, who is heading your way, and also takes into consideration traffic and the estimated time of arrival. The driver’s likelihood of accepting the ride request is also taken into consideration.

Why should companies move away from traditional scheduling services?

Organizations spend myriad amount of dollars for setting up a customer base and tapers it in a moment with poor after sale maintenance. The dominant universal brands are successful as they give priority to customer satisfaction by delivering a transparent service and giving them the chance of expressing their view. The service industry is undergoing a metamorphosis where enterprises are looking out for ways to maximize its profit, reduce operative cost and assurance of quality to customers. The roving field industry such as cab services, food delivery services, massage services are integrating all-inclusive management and scheduling facility with their labour pool in the field and real time scheduling availability to end customers. There is online makeup booking app software, hairstylist booking software, carpenter booking software etc. Most small and medium companies were not able to take up this innovation earlier due to limitation in planning, strategy and engineering. Now they have incorporated these offerings successfully with the help of third party companies who looks after their technological advancement and customer satisfaction. The on demand scheduling service works as a loop which begins when the customer registers for a service and ends with successful completion of this request and customer satisfaction.

In this technology, customers can track their self service request and consignment on any mobile application, public gateway and websites. In traditional scheduling service it is not the waiting time for arrival that damages the company reputation, but the anxiety arising from the incognito nature about its arrival. Customers want the freedom to choose the arrival time, service giver, knowledge about their waiting time and location of the service giver. The transparency and real time availability of these services at the palm of our hands has made us lazy and impatient, and any organization not shifting towards this new standard makes them outdated.